Lyubomir Sergeev, or simply Lubo, is a multi-award-winning digital artist, director, and photographer whose bold, seductive, and timeless visual style has earned him global acclaim.
With over 25 years of experience across photography, CGI, video, and advertising, Lubo blends storytelling and craft into unforgettable imagery. Recognized for 12 consecutive years by Lürzer’s Archive as one of the 200 Best Digital Artists and Advertising Photographers worldwide, he continues to push the boundaries of visual culture.
From Bulgaria to Vienna, London to New York, Lubo’s creative path has always followed one compass: the pursuit of beauty and truth through the visual arts.